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GQ Brasil/IDEIA - The Brazilian Man

This research, done in partnership with GQ Brasil (a famous men's magazine with worldwide reach), sought to assess how Brazilian men think about fundamental issues, including health, sex, fashion, finances, etc. In addition, Maurício Moura contributed an article about the research: "Pestana e a parábola da existência masculina". This article was shared by GQ Brazil on its digital platforms. The research material was published both in digital format and in printed magazines.


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